Helping HelloFresh quickly scale up their operations during COVID-19
How HelloFresh, the UK’s leading recipe box delivery service, used Coople’s digital staffing platform to quickly hire staff in times of unprecedented growth
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How did Coople help?

Due to the COVID-19 crisis, HelloFresh urgently needed to increase their workforce by 50% to cope with the overwhelming increase in demand for their recipe boxes. They were dealing with a large order backlog from existing customers as well as a huge surge in new customer sign ups. This meant over 100 daily extra workers were required within two weeks to help with packing, customer care, and logistics.

Thanks to Coople, HelloFresh were able to instantly access thousands of skilled workers via the app and online platform. Using Coople’s unique algorithm, workers with the right skills and experience were matched to their jobs and could apply right away. HelloFresh were able to build a ‘favourites’ pool of qualified workers, who they can easily rehire for ongoing support during the COVID-19 crisis and beyond.

The challenge

  • Fill operational gaps with skilled and motivated staff during the unprecedented demand caused by the COVID-19 crisis

  • Cover a variety of job roles in a 24/7 shift pattern

  • Recruit local candidates across multiple locations 

  • Provide staffing flexibility for when lockdown measures are relaxed

The solution

By using the biggest online staffing platform in Europe, HelloFresh instantly tapped into a pool of 100,000+ motivated flexible workers ready to help scale up their operations during this crisis. The Coople platform's algorithm made it easy to quickly match HelloFresh’s multiple jobs with qualified workers. This is what the process looked like:


The results

Fully vetted workers

Fully vetted workers

Built a ‘favourites’ pool of qualified, highly rated and vetted candidates

Time and cost efficieny

Time and cost efficiency

Over 100 motivated workers across a variety of job profiles ready to start quickly

in charge

You’re in charge

Large amount of time saved on recruiting & ability to instantly scale down once the measures are relaxed

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