How Krispy Kreme maintained maximum productivity during demand spikes
Krispy Kreme’s pool of Coople ‘favourites’ helped them to achieve maximum daily doughnut production.
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How did Coople help?

Krispy Kreme regularly experiences expected and unexpected spikes in demand. With the addition of unplanned absenteeism, production line output was often directly affected. Production managers recognised their need to hire and onboard a flexible workforce who can work alongside their existing staff to continue production and maximise revenue throughout the year.

With Coople, they were able to instantly access thousands of skilled, vetted workers via the app and online platform. Using Coople’s unique algorithm, qualified candidates were matched instantly to their jobs and could apply right away. Krispy Kreme sourced and built a ‘favourites pool’ of workers who were trained and readily available to work across multiple locations to alleviate their staffing challenges.

The challenge

  • Source and hire skilled and motivated workers to fill operational gaps during extreme peaks in demand

  • Cover several varying job roles and shift patterns, across multiple London locations

  • Onboard temporary workers quickly, to cover unplanned absenteeism and ensure production line output does not drop

The solution

Krispy Kreme used the Coople platform to instantly access a large pool of motivated, flexible workers. They were able to build a ‘favourites pool’ whom they trained and could rely on to ensure there was no reduction in productivity across multiple London locations. The advanced Coople algorithm made it easy to quickly match Krispy Kreme’s jobs with high quality workers in the right locations at short notice. This is what the process looked like:


The results

Fully vetted workers

Fully vetted workers

Built a ‘favourites’ pool of qualified, highly rated and well-fitted workers

Time and cost efficieny

Time and cost efficiency

Large amount of time saved on recruiting & the ability to flex their workforce

in charge

You’re in charge

Employing trained staff to work across multiple London locations protected production line output

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